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Marketing in English

Course IDCourse NameInstructorRoom NumberTime
02Marketing in EnglishMilan Oreský, Katarína ChomováC 1_6Summer Term - Monday 13.30 - 15.00

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ACTUAL INFORMATION

Dear students, during this period of interruption of the full-time form of teaching we apply self-study. All lectures are available on the subject’s website and please follow the information of dr. Katarina Chomová sent by mail or FB. In case you leave the Erasmus Plus program at our university and return home, please inform our Erasmus Plus administrator.

Principles of Marketing  Syllabus. Course in English

  1. What is marketing? Creating and Capturing Customer Value (click to download ppt).
  2. Company and Marketing Strategy. Partnering to Build Customer Value and Relationships (click to download ppt).
  3. Sustainable Marketing. Social Responsibility and Ethics (click to download ppt).
  4. Analyzing the Marketing Environment (click to download ppt).
  5. Managing Marketing Information to Gain Customer Insights (click to download ppt).
  6. Understanding Consumer and Business Buyer Behavior (click to download ppt).
  7. Customer-Driven Marketing Strategy. Creating Value for Target Customers (click to download ppt).
  8. Products, Services, and Brands. Building Customer Value (click to download ppt). New Product Development and Product Life-Cycle Strategies (click to download ppt).
  9. Pricing. Understanding and Capturing Customer Value (click to download ppt).
  10. Marketing Channels. Delivering Customer Value (click to download ppt). Retailing and Wholesaling (click to download ppt).
  11. Engaging Customers and Communicating Customer Value (click to download ppt). Personal Selling and Sales Promotion (click to download ppt). Personal Direct, Online, Social Media, and Mobile Marketing (click to download ppt).
  12. The Global Marketplace (click to download ppt).

 

SEMINARS

Student’s Manual for Seminars

KEY STUDY DOCUMENTS

1. Principles of Marketing; 2. Glossary;

FINAL TEST GUIDELINES AND SUPPORT

FILE 1 and FILE 2

Milan Oresky
doc. Ing. Milan Oreský, PhD., Ekonomická univerzita v Bratislave, Obchodná fakulta, Katedra marketingu, tel: +421 26729 1559, Email: milan.oresky@euba.sk
Katarina Chomova
Ing. Katarína Chomová, PhD., Ekonomická univerzita v Bratislave, Obchodná fakulta, Katedra marketingu, Email: katarina.chomova@euba.sk