Marketing in English

1. What is marketing? Creating and Capturing Customer Value (click to download ppt).

2. Company and Marketing Strategy. Partnering to Build Customer Value and Relationships (click to download ppt).

3. Sustainable Marketing. Social Responsibility and Ethics (click to download ppt).

4. Analyzing the Marketing Environment (click to download ppt).

5. Managing Marketing Information to Gain Customer Insights (click to download ppt).

6. Understanding Consumer and Business Buyer Behavior (click to download ppt).

7. Customer-Driven Marketing Strategy. Creating Value for Target Customers (click to download ppt).

8. Products, Services, and Brands. Building Customer Value (click to download ppt). New Product Development and Product Life-Cycle Strategies (click to download ppt).

9. Pricing. Understanding and Capturing Customer Value (click to download ppt).

10. Marketing Channels. Delivering Customer Value (click to download ppt). Retailing and Wholesaling (click to download ppt).

11. Engaging Customers and Communicating Customer Value (click to download ppt). Personal Selling and Sales Promotion (click to download ppt). Personal Direct, Online, Social Media, and Mobile Marketing (click to download ppt).

12. The Global Marketplace (click to download ppt).

SEMINARS

Student’s Manual for Seminars

KEY STUDY DOCUMENTS

1. Principles of Marketing; 2. Glossary;

FINAL TEST GUIDELINES AND SUPPORT

FILE 1 and FILE 2